Unit 10 Introduction to marketing research M1 - 1043 Words

Unit 10 Introduction to marketing research M1 Explain the context in which different marketing research methods are appropriate. Customer Behaviour In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include â€Å"What do you think affects your behaviour†¦show more content†¦This can be done mostly in quantitative format as the answers are mainly yes and no or multiple choice. This will help build nice graphs for easy analysis. Product Development Success To measure product development success I would use surveys online and pay a survey website to put your businesses questions on the site for a small fee. This will ask the public questions like if they, personally, saw the product as a success in their area of the world and questions asking what products might be needed to achieve international success. Experimentation methods can be used to develop a product by testing whether their product awareness increases after certain campaigns, different packaging or new products are released. This will help change the product over time into something they public prefer. Emergence of new markets To research the new markets that are appearing a survey method would be appropriate. It would have to be done on business critiques face to face or online and ask questions such as what products are likely to have appeal in the new market, where would consumers expect to buy this new product from and what type of promotional activity will be effective in these markets? Alternatively an interview could also be done on experts in business and marketing to reveal experienced answers.Show MoreRelatedInternet Marketing1291 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:Read MoreInternet Marketing1284 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learnerRead MoreOperation Research of Mathematical Formulation Hungarian Method Algorithm2970 Words   |  12 PagesOperations  Research   Unit  6   Unit  6   Structure   Assignment  Problem   6.1.   6.2.   6.3.   6.4.   Introduction   Mathematical  formulation  of  the  problem   Hungarian  method  algorithm   Routing  problem   6.4.1.  Unbalanced  A.P   6.4.2   Infeasible  Assignments   6.4.3   Maximization  in  A.P   6.5.   6.6.   Traveling  salesmen  problem   Summary   Terminal  Questions   Answers  to  SAQs  and  TQs   6.1  Introduction   The  assignment  problem  is  a  special  case  of  the  transportation  problem,  where  the  objective  is  to   minimizRead MoreSample of a Good Marketing Plan5685 Words   |  23 PagesThursday, 4th November 2010 ASSIGNMENT ------------------------------------------------- Marketing Plan BSBMKG514A Implement and Monitor Marketing activities BSBMKG507B Interpret market trends and Developments Compiled Produced By Bernadette Moawad, Marcus Hardy and Joel Dobbie. 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